vala selection

Legal

Privacy policy

How Vala Selection processes personal data, consent, analytics and contact details.

Last updated: 2026-05-27

This privacy policy explains how Vala Selection AB, company registration no. 559553-1129, processes personal data on valaselection.se.

Controller

Vala Selection AB is the controller for personal data processed through the website.

Contact: info@valaselection.se

Data we collect

We collect personal data when you:

  • register interest in launch updates, product information or availability
  • contact us by email or form
  • use the website and consent to analytics or marketing cookies

This may include name, email address, message content, consent status and technical information about how the website is used.

Why we process data

We process data to:

  • contact you about Vala Selection, CORE, availability and launch updates
  • respond to questions
  • administer consent choices
  • understand website use and improve our communication

We do not use your data for automated decisions with legal or similarly significant effects.

Legal basis

Processing is based on:

  • consent, for example for interest registrations or non-essential cookies
  • legitimate interest, for example when you contact us directly
  • legal obligation, if we need to retain data to comply with law

Service providers

We may use trusted providers for email, analytics, consent management and technical operation. Examples include Brevo for email communication and Google services for measurement when you have consented.

Providers may only process data for the purposes we specify and in accordance with applicable data protection rules.

Retention

We keep data only for as long as needed for the purpose. You can withdraw consent or ask us to delete data that no longer needs to be retained.

Your rights

You have the right to:

  • access your personal data
  • request correction or deletion
  • object to processing
  • request restriction of processing
  • withdraw consent

You may also file a complaint with the Swedish Authority for Privacy Protection.

Contact

  • Vala Selection AB
  • Company registration no.: 559553-1129
  • VAT: SE559553112901
  • Torsplan 8
  • 113 65 Stockholm
  • info@valaselection.se